Project Background

MULTICONGELADOS is a frozen food distributor headquartered in El Salvador, serving a wide network of restaurants, hotels, supermarkets, and online retail customers throughout Central America. The company specializes in high-demand categories such as poultry, seafood, pork, bakery products, and ready-to-cook frozen meals, all requiring strict temperature control and dependable cold-chain logistics.

The Company needed to expand its storage capabilities to support higher inventory levels and faster order fulfillment. At the center of their growth strategy was the need for a cold storage infrastructure capable of maintaining product quality while increasing operational efficiency. However, frozen environments present unique challenges: severe humidity, extreme low temperatures, and constant movement of heavy pallets. Traditional racking systems simply were not built to withstand these conditions long-term. Recognizing this, MULTICONGELADOS sought a specialized solution that would provide durability, reliability, and long-lasting performance inside their freezer and cooler facilities.

Multicongelados Warehouse

The Challenge

MULTICONGELADOS’ expansion required a storage system specifically engineered for the demands of cold environments. Their freezer and cooler zones operate under constant exposure to moisture, condensation, and freezing temperatures—conditions that rapidly deteriorate standard pallet racking. Traditional painted or powder-coated racks can corrode, weaken, and eventually fail when exposed to humidity and frost buildup, creating both safety hazards and costly maintenance requirements. With high-turnover inventory and heavy pallet loads of bulk frozen goods, the company needed a system strong enough to withstand daily stress while offering direct access to every SKU.

Beyond structural durability, efficiency was another core concern. MULTICONGELADOS handles a diverse range of frozen products that require fast picking, frequent replenishment, and strict adherence to cold-chain standards. Any slowdown in their workflow could jeopardize product quality, increase energy consumption, and disrupt service to their growing customer base. To sustain their operational growth and maintain reliability in distribution, they needed a corrosion-proof racking solution capable of long-term performance in an extreme environment.

MULTICONGELADOS

The Solution

To address the unique demands of frozen food storage, MULTICONGELADOS partnered with Atlantic Rack to design a system capable of operating reliably in extreme low-temperature and high-humidity environments. After a full assessment of the warehouse layout and product flow, Atlantic Rack recommended the installation of Hot-Dip Galvanized Selective Pallet Racks, the ideal choice for cold storage applications. Unlike standard painted or powder-coated racks that quickly corrode under moisture and temperature fluctuations, the hot-dip galvanizing process creates a thick, protective zinc layer that shields the steel from rust and structural decay.

This solution not only provided exceptional corrosion resistance but also ensured that the racking system could support the heavy pallet loads common in frozen food operations, including bulk poultry, seafood, and boxed frozen assortments. The selective rack design offered full accessibility to every pallet position, maintaining the fast picking speeds required for restaurant, wholesale, and online grocery orders. The galvanized finish also meets hygienic and safety standards essential for food handling environments, making it a long-lasting, compliant system built specifically for the harsh realities of freezer storage.

The Implementation

Atlantic Rack carried out the installation of the hot-dip galvanized selective pallet rack system with a detailed plan designed specifically for freezer and cooler environments. The project began with an on-site assessment of MULTICONGELADOS’ cold storage layout, allowing the team to map aisle spacing, pallet positions, and forklift traffic flow to maximize efficiency within the temperature-controlled zones. Each rack component underwent inspection and preparation to ensure proper performance within sub-zero conditions before being delivered in coordinated stages to maintain warehouse continuity. The installation included custom configurations tailored to the heights and weight requirements of frozen poultry, seafood, pork, and bulk packaged items. Every upright and beam was anchored and aligned according to safety standards for cold-room operations, with added features such as galvanized base plates, corrosion-resistant hardware, and reinforcement for areas with the heaviest pallet turnover. The final setup delivered a robust, freezer-ready storage system designed to withstand moisture, low temperatures, and heavy daily use.

MULTICONGELADOS
MULTICONGELADOS

The Results

The installation of the Hot-Dip Galvanized Selective Pallet Rack system produced immediate and long-lasting benefits for MULTICONGELADOS’ cold storage operation. The corrosion-resistant galvanized finish eliminated the rust and wear issues common in freezer environments, significantly reducing ongoing maintenance and replacement costs. With improved structural integrity, the racks now support heavy frozen pallets with confidence, even under constant exposure to sub-zero temperatures and moisture. Warehouse efficiency increased as well—operators gained faster, easier access to every pallet, improving picking speed for restaurant orders, bulk distribution, and online fulfillment. The new system also created a safer work environment, ensuring stable load support and reducing equipment damage from frost or metal degradation. The installation process was completed efficiently and on schedule, allowing MULTICONGELADOS to transition seamlessly into full operation without disrupting its cold-chain workflow. Most importantly, the selective rack layout provides the flexibility MULTICONGELADOS needs to continue expanding its product range and distribution network without modifying or replacing its storage infrastructure.

The Benefits

  • Superior Corrosion Protection: Hot-dip galvanization prevents rusting even in extreme freezer environments.

  • Long-Term Durability: Structural integrity is maintained despite constant humidity, ice buildup, and temperature fluctuations.

  • Improved Food Safety Compliance: Zinc-coated surfaces meet hygiene standards required for cold storage operations.

  • Reduced Operating Costs: No repainting, touch-ups, or corrosion-related rack replacements needed.

  • Optimized Inventory Flow: Selective rack design allows quick access to all SKUs, improving order accuracy and picking speed.

  • Enhanced Worker Safety: Stronger, corrosion-resistant racks minimize risks associated with weakened or damaged components.

  • Improved Product Integrity: The corrosion-resistant galvanized finish helps maintain a clean, sanitary storage environment, protecting frozen products from contamination risks and ensuring consistent quality throughout the cold chain.

MULTICONGELADOS

Conclusion

The MULTICONGELADOS project highlights how the right storage infrastructure can dramatically enhance performance in harsh cold-chain environments. By partnering with Atlantic Rack and implementing Hot-Dip Galvanized Selective Pallet Racks, the company secured a corrosion-resistant, heavy-duty system capable of supporting its growing inventory demands while upholding strict food-safety and temperature-control standards. The new racking solution not only improved efficiency and safety but also reduced long-term maintenance costs, giving MULTICONGELADOS a durable and scalable foundation for continued expansion across El Salvador and the broader Central American market.

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MULTICONGELADOS
MULTICONGELADOS
MULTICONGELADOS
MULTICONGELADOS
MULTICONGELADOS
MULTICONGELADOS

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