Company Overview

PAISA USA is an emerging specialty food distributor based in Doral, Florida, dedicated to bringing authentic Venezuelan and Colombian flavors to homes across the continental U.S. Their product offering spans baked goods, cheeses, dips, grilled and cold meats, and traditional Latin American staples—ranging from arepas and empanadas to tequeños and natilla. The company emphasizes freshness and quality, shipping goods in refrigerated packaging and dry ice to ensure delivery integrity. Their ambition is to provide an elevated culinary experience rooted in tradition, convenience, and sustainability.

To support this mission, PAISA USA operates a sophisticated cold-chain distribution operation designed around weekly shipments. Their online storefront and kitchen dispatch orders across the country, aiming to maintain product quality through precise logistics and storage practices. With growth in demand — especially in Florida and nationwide — the company needed a solution that could handle ambient, chilled, and frozen goods efficiently.

Paisa

The Challenge

As PAISA USA’s customer base grew, so did the complexity of their operation. Managing a wide variety of temperature-sensitive goods—from frozen meats and dairy to refrigerated dips and dry packaged items—required a storage system that could handle strict cold-chain standards while supporting fast-paced order fulfillment. Their existing layout lacked clear separation between product types and traffic flow, which led to inefficient picking times and increased handling risks for delicate items.

Additionally, the warehouse needed to accommodate both short-term staging and long-term storage, all while operating in a confined footprint with limited dock access. This meant maximizing vertical space, improving safety around high-traffic loading zones, and integrating protection systems that could withstand the daily wear of forklifts and pallet jacks. Without these improvements, PAISA risked delays, product loss, and operational bottlenecks that could affect their ability to scale.

The Intervention

Atlantic Rack designed a fully customized warehouse layout for PAISA USA to streamline their cold storage operations. By segmenting the facility into three distinct zones—frozen, refrigerated, and shipping/receiving—they created a clear path for product movement that aligned with workflow priorities. The goal was not only to reduce picking time and minimize congestion, but also to implement infrastructure that would remain durable and flexible as PAISA scaled operations. To support this, Atlantic Rack selected a combination of high-performance storage and safety equipment tailored to the unique conditions of the space.

Selective Pallet Rack Configuration

Custom Pallet Rack layout configuration with various elevations to store pallets with different heights.

Selective Pallet Racks

Selective Pallet Racks were used to build out the core of PAISA USA’s storage system. These racks provided the flexibility needed to store a diverse range of goods—from heavy frozen products to delicate dairy and packaged items—while maintaining full selectivity.

To support Paisa USA’s expanding inventory needs, Atlantic Rack delivered a tailored storage solution by installing selective pallet racking with custom configurations designed to accommodate a wide range of pallet sizes. By engineering rack levels at varying heights, the system maximized vertical space while ensuring easy access and safe handling for each pallet type. This strategic layout not only improved inventory visibility and organization but also enhanced overall warehouse efficiency, allowing Paisa USA to streamline operations and adapt to ongoing supply and distribution demands with confidence. The result is a flexible, scalable storage system that grows with their business.

Rack Protection Equipment

Given the high-traffic nature of Paisa USA’s warehouse, where forklifts are in near-constant motion, Atlantic Rack prioritized the installation of pallet rack post protectors as a critical safety measure. These protectors shield the rack uprights from accidental impacts caused by forklift collisions—a common risk in dynamic warehouse environments.

By reinforcing the structural integrity of the racking system, the post protectors not only help prevent costly damage and potential rack failures but also enhance employee safety and operational reliability. In a facility where speed and efficiency are essential, these small yet essential additions play a major role in maintaining a secure and productive workspace.

Pallet Rack Post Protectors

Anchored post protectors are a cost-effective solution to protect rack uprights and prevent damages caused by vehicle impact. Very useful for high traffic warehouse areas.

Edge of Dock Levelers

Paisa USA experienced faster throughput, improved dock safety, and a more efficient overall operation

Edge of Dock Levelers

To further streamline Paisa USA’s warehouse operations, Atlantic Rack incorporated edge of dock levelers into the facility’s loading zones. These levelers bridge the gap between the loading dock and trailers, creating a smooth transition that allows forklifts to move safely and quickly during loading and unloading.

By eliminating the time-consuming need for manual adjustments or portable dock plates, the levelers significantly reduced turnaround times at the dock. This not only accelerated shipping and receiving processes but also helped minimize strain on equipment and personnel. As a result, Paisa USA experienced faster throughput, improved dock safety, and a more efficient overall operation that keeps pace with their growing distribution demands.

The Results

Following the installation of the tailored storage and handling systems, PAISA USA saw substantial improvements across multiple aspects of their warehouse operations. Picking times were significantly reduced thanks to the clearly defined zones and the easy accessibility provided by the selective pallet racks, enabling faster and more accurate order processing. This efficiency boost directly enhanced customer satisfaction by shortening delivery times and improving order accuracy in a competitive cold-chain market.

The implementation of rack protection equipment successfully minimized damage to both the racking infrastructure and stored inventory, resulting in lower maintenance costs and less product loss. Furthermore, the addition of edge-of-dock levelers streamlined loading and unloading operations, increasing dock safety and reducing turnaround times for incoming and outgoing shipments. Together, these enhancements created a safer, more productive warehouse environment that supports PAISA USA’s continued growth and commitment to delivering fresh, high-quality products nationwide.

Conclusion

Atlantic Rack’s customized storage solution transformed PAISA USA’s warehouse into a highly efficient, safe, and scalable cold-chain distribution center. By strategically dividing the facility into dedicated zones and installing selective pallet racks, rack protection equipment, and edge-of-dock levelers, the company was able to optimize picking processes, protect valuable inventory, and accelerate shipping/receiving operations. This comprehensive upgrade not only improved day-to-day efficiency but also positioned PAISA USA for sustainable growth in a demanding market.

With these enhancements, PAISA USA can continue expanding their reach while maintaining strict quality controls and operational excellence. The partnership with Atlantic Rack demonstrated how thoughtful warehouse design and robust material handling solutions directly contribute to business success in the specialty food distribution sector.

Throughout the implementation, Atlantic Rack provided ongoing training and support to PAISA USA’s warehouse team, ensuring they fully understood the new layout, safety protocols, and equipment usage. This hands-on approach allowed for a smooth transition and immediate productivity gains. Within weeks, PAISA began experiencing faster picking times, fewer inventory damages, and streamlined shipping processes, setting the stage for continued growth and operational excellence.